Adam’s Founder Coaching Philosophy and Approach
“Mentorship Coaching”
I believe you need to understand yourself as much as you do your business, and that bridging the gap between personal growth and business strategy is critical to a healthy life and successful venture.
I’m experienced in working with clients across the spectrum between both extremes of soft and hard skills. Some of the topics I cover with clients include: helping overcome imposter syndrome and the challenges of transitioning into a new identity as an entrepreneur and founder, working on cofounder relationships, communication and delegation, building and leading great teams; and more tactical hard skills such as boiling down your venture idea to it’s most essential and compelling narrative, and crafting that narrative into an effective and concise pitch and deck; being an effective early-stage product manager; providing critique and constructive feedback on your business model and product; strategizing how to best interact with investors; and providing general support as an ongoing experienced sounding board and co-pilot.
Over the years I’ve developed an approach I call Mentorship Coaching. Each coaching relationship typically starts with gathering insights via an intro session interview, validated psychometric survey, and guided self-inquiry. From there, I use my skills as a coach and extensive experience in startups to design a coaching program personalized to the client; weaving together aspects of traditional coaching and advisor-like mentorship based on their needs and goals.
I’m an endlessly curious operator, constantly learning by doing. Outside of coaching, I remain an active entrepreneur, investor, producer, and advisor. Including in 2021 when I took an opportunity to lead product at a fast-growing construction tech company following their Series A raise where I designed and implemented their product process and grew their product and engineering team from 3 to 18. I maintain a select roster of clients and currently have limited openings. To see if you’re a fit, Schedule a Call.
Testimonials from Startup Founders Adam Has Worked With:
“I never thought I’d spend my early startup dollars on a coach and now feel like its some of the most valuable dollars I’ve spent to date.”
“Adam listens well but is also quick to identify the areas that unlock progress. Adam also doesn’t feel the need to avoid difficult questions which is super valuable - especially if you’re a solo founder. ”
“The thing I liked best was that Adam jumped right into solution mode with me...that’s exactly what I was looking for and he helped spark some ideas that lead to actionable improvements to my business.”
“Adam has a wealth of information and is extremely insightful. He has spoken and explored the journies of so many entrepreneurs. Therefore, he’s able to validate and ideate effectively across disciplines. The stuff you get from him is awesome. I look forward to sessions with Adam time and time again.”
“I would highly recommend Adam to other entrepreneurs who may be too close to their problem to get some outsider feedback and direction.”
“The founder journey often feels like a giant maze and having Adam’s encouraging voice and experienced insights has been really valuable.”
“Adam is a 10 out of 10 for business consulting. He quickly picked apart the “castles made of sand” foundation I had been holding onto when it came to my company’s WHY and WHO. Within a few moments of talking it was obviously apparent that Adam was an expert at coaching and analyzing a business. Adam also delivered hard to hear news in a nonjudgemental and direct manner which I found extremely refreshing.”
“Adam provides an objective perspective while remaining empathetic to how hard it is to be a female entrepreneur...In entrepreneurship, the highs are really high and the lows are really low, and Adam’s advice and support has been invaluable to my mental and emotional state.”
“Adam is an exceptional and dynamic coach who was instrumental in helping my partner and me navigate the early days of launching our business…he’s constantly able to adapt to dealing with the main issue at hand in an expert manner regardless of domain: fundraising, marketing, recruiting, goal setting, and time management.”
“Adam pressed exactly where we needed to be pressed, and the points he made were exactly right. Adam listened actively and gave excellent feedback. He’s got this coaching thing down!”
About Founder Coach Adam Dexter
Adam Dexter coaches startup founders, co-founder groups, and CEOs. Adam is also a VC-backed founder, speaker, producer, and product management professional. He's passionate about talking to people concerning all things professional and personal growth, business strategy, product, design, and execution.
Since the age of 14 Adam has been starting and running businesses. Immediately after graduating college, he was hired as the 8th employee at Summit Series—a startup that hosts leadership and innovation-focused events. For four years, Adam designed and produced all of Summit’s events, and architected and product managed their community tech platform. He also designed and built out early facilities at Powder Mountain, following the company's purchase of the Utah ski resort in 2012 (sold to Netflix founder Reed Hastings in 2023). In 2014 Adam went on to co-found the tech-enabled physical storage/rentals company Omni, in San Francisco that by Series B had raised over $35MM. Omni’s investment was led by Highland Capital, Ripple, and included other investors such as 8VC, Flybridge, Precursor, Founders Fund, Sophia Bush, Scooter Braun, David Lee, and Drake. The company exited in 2019. As co-founder of Omni, Adam handled everything from branding, UI/UX, app design, product management to physical operations, r&d, infrastructure, and logistics.
In addition to the selected client testimonials above, you can read over 30 written recommendations of Adam on his LinkedIn.
Adam’s Founder Coaching Pricing
I am passionate about working with startup founders from pre-seed through series B, and beyond. Having been there myself, I understand that money can be tight in the early days and want to stay accessible to those who need it the most. Because of this, I offer a sliding scale rate based on financials. You can get a general idea of pricing in my coaching FAQs. For client-specific rates, schedule a free Discovery Call.
Still have questions? Check out my Frequently Asked Questions page for more info.